Building Better Financial Habits Since 2019
We started with a simple observation: most people struggle with budgets not because they lack discipline, but because traditional approaches feel disconnected from real life.
How We Got Here
Back in early 2019, I was working with small business owners in Jeonju who kept making the same mistakes with their finances. They'd start strong, track expenses for a few weeks, then fall off completely. The pattern repeated itself endlessly.
What clicked for me was realizing that budget monitoring isn't really about spreadsheets or apps. It's about building awareness of where money actually goes versus where you think it goes. Once someone sees that gap clearly, the motivation to change comes naturally.
So we built programs around that insight. Instead of telling people what to do with their money, we help them see their patterns first. Then the decisions about what to change become obvious. Turns out that approach works better than any lecture about financial discipline ever could.
What Guides Our Work
These aren't corporate values we put on a wall. They're the things that actually shape how we design programs and interact with participants.
Reality Over Theory
We teach budget monitoring using real scenarios from actual businesses and households. No hypothetical examples that fall apart the moment someone tries to apply them in their life.
Progress Beats Perfection
Nobody maintains a flawless budget forever. We focus on helping people get back on track quickly when they slip, rather than pretending slip-ups won't happen.
Adaptation First
What works for someone running a cafe won't work for a freelance designer. We teach frameworks that people can adapt to their specific situation, not rigid systems that only work in ideal conditions.
Who's Behind This
Our team comes from backgrounds in accounting, small business consulting, and adult education. What brings us together is frustration with how budget monitoring gets taught. Most approaches assume everyone has consistent income and predictable expenses. That's just not how life works for most people anymore.
Sienna Thorne
Director of Program Development
Sienna spent seven years helping restaurants in Jeonju manage their finances before joining us in 2021. She's the one who pushed us to completely redesign our curriculum around irregular income scenarios, which turned out to be way more useful than our original approach.
These days she leads program development and works directly with participants who are struggling. She has this ability to spot the specific mental block someone has with budgeting and reframe it in a way that suddenly makes sense to them.
See If Our Approach Fits You
We're running new cohorts starting in autumn 2025. If you're curious about how we teach budget monitoring differently, check out what the programs actually involve.
View Learning Programs